The name of your company/organization: Zooppa
The title of your proposed project: I Want to Be Recycled
A detailed description of your project:
Every day, the average American generates 4.4 pounds of trash, which is 1,600 pounds annually. Keep America Beautiful and the Ad Council have partnered to educate Americans to recycle more, educate them on how to recycle right and help them to make recycling a part of everyday life. In 2013, the “I Want to Be Recycled” public service advertising (PSA) campaign was launched to provide simple and helpful tools that inform where and how to recycle.
This contest challenges participants to illustrate the importance of recycling in their own voice through either a beauty lens, myth busters angle or community story. The winners of the contest will be announced in early July 2015 with a $25,000 cash prize awarded to the winners. The final videos will be reviewed by campaign partners from the Ad Council, Keep America Beautiful and the award-winning advertising agency Pereira & O’Dell. The videos will be promoted and shared through Keep America Beautiful and the Ad Council communications and social channels.
It is your mission to convince the viewer to recycle in a new and/or entertaining way in a 30-120 second video fit for social media. We want you to show us how we can educate people to “Give Your Garbage Another Life” in a meaningful way.
The timeline of your project (Do you have firm start and finish dates?): The deadline to submit to this project is June 18, 2015 at 3:59 pm PDT.
A detailing of how your project will be distributed/screened/broadcast: winning submissions will be promoted and shared through Keep America Beautiful and the Ad Council communications and social channels.
A detailing of what will be expected of the student: any students interested in participating should make sure to read through the entire creative brief. In order to submit you must register for a free Zooppa profile at www.zooppa.com.
A detailing of how the student will benefit from working on this project: Students will benefit from this project by building their professional portfolio, exercising their skills, gaining real world experience, and hopefully making some extra cash!
A note on any compensation, including reimbursement for any expenses the student may incur: There are $25,000 in total awards that Keep America Beautiful and the Ad Council will award the top 8 submissions. This project is open to all Zooppa community members. Check out the awards page for the full awards breakdown.
A list of any of the production tools (cameras, microphones, tripods, etc.) and/or the post-production software (Final Cut Pro, Avid, Protools, etc.) the student will have to provide: N/A
Your contact information, so interested students may contact you directly: Colette Marien, Partnerships Manager, Zooppa, email@example.com 206.623.1587